http://dspace.esgen.edu.dz:8080/xmlui/handle/123456789/761 2026-05-11T17:40:25Z http://dspace.esgen.edu.dz:8080/xmlui/handle/123456789/774 Titre: Digital Transformation Strategy for the Insurance of the Motor Branch Using Artificial Intelligence (AI) Auteur(s): Presented by: LAKHZOUM, Farah; Supervisor: TABTI, Rafika Résumé: This study addresses how artificial intelligence can enhance GIG Algeria’s motor insurance operations, from subscription to claims management, while optimizing efficiency and maintaining customer trust through a balanced integration of technology and human oversight with an in-depth study of GIG Algeria. It is based on a mixed methodological approach combining quantitative and qualitative studies along with process design. The results show that stakeholders demonstrate strong support for digital transformation and AI implementation across the entire motor insurance process. Customers exhibited significant acceptance and expressed a genuine need for AI-driven solutions to improve accessibility and speed. The findings highlight the development of a strategic framework that leverages technological innovation to streamline operations while ensuring customer-centricity and creating a robust foundation for this innovative project at GIG Algeria. The study demonstrates that digital transformation in motor insurance requires careful integration of automated processes while preserving essential human touchpoints to enhance customer experience and operational efficiency. Description: 226 p 2025-07-02T00:00:00Z http://dspace.esgen.edu.dz:8080/xmlui/handle/123456789/773 Titre: Analysis and mapping of personal data processing in the context of compliance with law 18-07 Auteur(s): Presented by: BENAIDA, Meriem; Supervised by: OULD MAAMAR, Oussama Résumé: In a context where digital transformation is accelerating across Algerian enterprises, ensuring the protection of personal data has become a legal and strategic necessity. This thesis investigates how Algerian companies, specifically Cevital, can comply with Law No. 18-07 on the protection of personal data. In the context of increasing digitalization and regulatory complexity, the study addresses the need for structured data governance to ensure legal compliance and protect individual rights. The central research problem focuses on how Cevital can operationalize compliance through effective analysis and mapping of personal data processing activities. To answer this question, a mixed methodological approach was adopted, combining legal analysis, documentary research, semi-structured interviews with key personnel from Cevital’s HR and IT departments, and direct observation of compliance practices. The study draws on national legislation and international frameworks such as the GDPR and ISO/IEC 27701 to benchmark best practices. The findings reveal that while Law 18-07 provides a solid legal foundation, its effective implementation requires significant organizational efforts, including awareness campaigns, internal documentation, and the development of a privacy governance model. Cevital has begun to integrate these elements through a compliance initiative focused on risk mapping and stakeholder engagement. This research contributes both academically and practically by providing a framework for Algerian companies seeking to align with modern data protection standards. It highlights the strategic importance of personal data governance and the operational challenges of implementing regulatory compliance in the digital age. Description: 194 p 2025-07-02T00:00:00Z http://dspace.esgen.edu.dz:8080/xmlui/handle/123456789/772 Titre: The Impact of Structured Communication on Project Success Auteur(s): Presented by : BOUCHAHDANE, Chaima; Supervised by : KHODJA, Nour Elhana Résumé: Effective communication is widely recognized as a cornerstone of successful project management. In large-scale and complex environments, poor communication is one of the leading causes of delays, budget overruns. This dissertation examines the impact of structured communication on project performance, through a case study of the M47 quay reinforcement and terminal rehabilitation project at the Port of Algiers, managed by COSIDER TP. Structured communication refers to the deliberate use of consistent processes and defined roles to ensure that information is clearly shared and decisions are well coordinated throughout the project. The study explores how these practices influence key areas of project success, such as stakeholder engagement, timely decision-making, team coordination, and risk management. A qualitative approach was used, drawing on semi-structured interviews with core project team members. The findings show that applying structured communication practices leads to better coordination, increased trust among stakeholders, and a noticeable reduction in project risks. In contrast, weaknesses in transparency and knowledge transfer were linked to delays and inefficiencies. This research concludes that communication is not a secondary support function, but a critical driver of success in complex infrastructure projects. Description: 163 p 2025-07-01T00:00:00Z http://dspace.esgen.edu.dz:8080/xmlui/handle/123456789/771 Titre: Le recrutement à l’ère du digital Auteur(s): Présenté par : BAACHA, HIBET ELLAH IKRAM; BENKHEDIR, MANEL; Encadré par : CHIBANE, ASSIA; BENYAYHIA, SAMIA Résumé: À l’ère du numérique, le recrutement connaît une profonde transformation, tant dans le secteur public que privé. Ce mémoire s’intéresse aux évolutions du processus de recrutement sous l’effet de la digitalisation, en mettant en lumière ses apports en termes d’efficacité, d’accessibilité et de transparence. À travers une étude comparative entre une administration publique (APC) et une entreprise privée spécialisée en ressources humaines (Human Capital Agency), nous analysons les pratiques digitales émergentes, les outils utilisés, ainsi que les leviers stratégiques mobilisés pour attirer et sélectionner les talents. L’objectif principal est d’examiner comment la digitalisation influence les pratiques de recrutement dans différents contextes organisationnels en Algérie. Description: 106 p 2025-06-30T00:00:00Z