L’apport de la Veille Concurrentielle dans l’amélioration de la Compétitivité de l’Entreprise

Abstract

With globalization and the evolution of consumer needs, companies are obliged to innovate in order to differentiate themselves from other competitors in order to survive in this harsh environment and to be competitive. To do this, they must listen to their internal and external environment based on the consumer, who is taking a great deal of importance in the minds of researchers because of the complexity and constant change of his behaviour. Competitive intelligence is a tool that allows the company to anticipate market changes and thus understand the needs of the consumer and therefore boosts its competitiveness. During our research we will show the contribution of competitive intelligence on the competitiveness of the company