THE IMPORTANCE OF THE GATEKEEPING IN THE PERFORMANCE OF REVERSE LOGISTICS

Abstract

In the rapidly evolving landscape of e-commerce, reverse logistics management has emerged as a critical factor for businesses that want to stay in the concurrent market. This dissertation focuses on exploring the significance of gatekeeping practices in the realm of reverse logistics within the context of Algerian e-commerce. The purpose of this study is to assess the current gatekeeping practices employed by Algerian e-commerce outlets in managing returned products and examine the relationship between gatekeeping practices and reverse logistics variables such as return rate and inventory accuracy. The research methodology included two primary data collection methods: semi-structured interviews and a questionnaire survey. The interviews provided valuable qualitative data, allowing for a deeper understanding of the gatekeeping practices employed by Algerian e commerce outlets, and by utilizing a structured questionnaire, it was possible to collect standardized data, enabling statistical analysis and the identification of correlations and regressions. These results highlight the critical role that gatekeeping practices play in managing return rates and enhancing inventory management within the e-commerce industry. By implementing effective gatekeeping strategies, e-commerce outlets can minimize returns, improve inventory accuracy, and ultimately achieve better overall performance in reverse logistics operations.