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Please use this identifier to cite or link to this item: http://dspace.esgen.edu.dz:8080/xmlui/handle/123456789/557
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dc.contributor.authorFERRAH, Yousra-
dc.contributor.authorSupervised by: AZZAZ, Rachid-
dc.date.accessioned2024-10-29T13:54:18Z-
dc.date.available2024-10-29T13:54:18Z-
dc.date.issued2024-06-25-
dc.identifier.urihttp://dspace.esgen.edu.dz:8080/xmlui/handle/123456789/557-
dc.description113 pen_US
dc.description.abstractThis research aims to explore how technological, social, and individual factors influence Algerian user’s perceptions of security and privacy in digital banking, impacting their intention to continue using digital banking applications. Analyzing data from 226 respondents, the research reveals a direct connection between perceived mobile transaction security and the security of mobile banking apps. It emphasizes the influence of security perception on user’s intent to continue using digital banking apps. Additionally, social factors, privacy awareness, and the effectiveness of privacy policies collectively shape perceived privacy risks in Algerian digital banking. The study provides insights for Algerian digital banking users, enhances understanding of digital banking practices in the country, and offers guidance to banking institutions and app developers in improving security and addressing privacy concerns for Algerian users.en_US
dc.language.isoenen_US
dc.publisherHigher School Of Management and Digital Economyen_US
dc.subjectPrivacyen_US
dc.subjectSecurityen_US
dc.subjectCostumer Relationshipen_US
dc.subjectDigitizationen_US
dc.subjectE-bankingen_US
dc.titleThe Impact of Digital Transformation on Data Privacy and Customer Relationship in Algerian Banksen_US
dc.title.alternativeCASE: BEA 013 DE KHEMIS MILIANAen_US
dc.typeThesisen_US
Appears in Collections:E-BUSINESS

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