Digital marketing as a tool to promote company's visibility

Abstract

The concept of "digital marketing tools" is gaining popularity in the corporate sector and digital environment because of their unique character and consistent attention to generating value for companies. The birth of digital marketing technologies has revolutionized the corporate visibility landscape by offering organizations innovative and diverse tools to engage with their target audience and enhance their reputation. Many companies have trouble getting the best results out of these tools, when they have a lot of potential. This is because they don't understand how to use them strategically. It is important for companies to use digital marketing tools, which include many different tactics like search engine optimization and social media marketing, in order to become more visible. The main aim of this study is to examine the influence of digital marketing tools on the level of company's visibility, with particular emphasis on the higher school of management and digital economy. Through a combination of quantitative methods, including observation and Key Performance Indicators (KPIs), which will provide complete insights into the current techniques and efficacy of digital marketing tools. The findings highlight that digital marketing tools play a crucial role in enhancing the school’s visibility, particularly through key benefits such as SEO, SMO, and content creation. Our study enables ESGEN's community managers to better understand their roles and responsibilities, thereby facilitating the development of the techniques and the approaches for digital marketing tools to the continuous improvement of our school's visibility.