The role of online advertising in improving the customer experience

Abstract

With the rapid development of technology and the Internet, a new type of consumer, conscious and seeking to satisfy their needs, has emerged, highlighting online advertising. The rise of social media has led to radical changes in traditional advertising channels, making online advertising an essential part of brand marketing strategies. This has allowed businesses to get closer to customers with personalized offers that meet their needs. This study aims to examine the role of online advertising in improving the customer experience, particularly at Trust Bank Algeria. It introduces the concepts of Internet advertising and its impact on customer experience. We used a quantitative method for information collection, creating a questionnaire distributed to customers of Trust Bank Algeria to assess their satisfaction. The objective was to conduct an in-depth survey of the customer experience with the bank through online ads. The results show that online advertising plays a crucial role in improving the customer experience at Trust Bank Algeria, increasing the frequency of use of the services offered by the bank.