Marketing Strategy for New Entrants in the Algerian Dried Fruit Market

Abstract

This thesis explores an effective market entry strategy for LLC Weltmacht in Algeria’s promising but competitive dried fruit sector. Through market analysis, distribution mapping, and a consumer survey, the study finds a positive link between marketing strategy and successful market entry. Algerian consumers prioritize quality, health benefits, and attractive packaging—favoring a premium positioning. While established competitors pose challenges, buyers remain open to new brands offering strong value. Supermarkets dominate distribution, with growth potential in ecommerce and herbal shops. These findings support strategic recommendations focused on differentiation, cultural adaptation, and targeted channel selection to ensure LLC Weltmacht’s successful market launch and long-term positioning