Résumé:
Social media has molded consumer behavior in ways that can be of considerable advantage to businesses. For this reason, this work focuses on the digital presence of companies on social networks and its ability to help companies be closer to their customers against the backdrop of digital transformation. Concretely, companies have understood the interest in increasing their digital presence on social networks by not limiting themselves only to websites and blogs. Based on a sample of 80 companies surveyed, the results validate the positive impact of the company's digital presence through social networks on improving the company's commercial performance and boosting corporate customer communication by increasing its capacity for interaction. This research sheds light on the impact of social media on businesses and the perceived importance of a well-thought-out digital presence strategy.
