Résumé:
The concept of "digital marketing tools" is gaining popularity in the
corporate sector and digital environment because of their unique character and
consistent attention to generating value for companies.
The birth of digital marketing technologies has revolutionized the corporate
visibility landscape by offering organizations innovative and diverse tools to
engage with their target audience and enhance their reputation.
Many companies have trouble getting the best results out of these tools, when
they have a lot of potential. This is because they don't understand how to use
them strategically. It is important for companies to use digital marketing tools,
which include many different tactics like search engine optimization and social
media marketing, in order to become more visible.
The main aim of this study is to examine the influence of digital
marketing tools on the level of company's visibility, with particular emphasis on
the higher school of management and digital economy. Through a combination
of quantitative methods, including observation and Key Performance Indicators
(KPIs), which will provide complete insights into the current techniques and
efficacy of digital marketing tools.
The findings highlight that digital marketing tools play a crucial role in
enhancing the school’s visibility, particularly through key benefits such as SEO,
SMO, and content creation.
Our study enables ESGEN's community managers to better understand their
roles and responsibilities, thereby facilitating the development of the techniques
and the approaches for digital marketing tools to the continuous improvement of
our school's visibility.
