Résumé:
With the rapid development of technology and the Internet, a new type of consumer,
conscious and seeking to satisfy their needs, has emerged, highlighting online advertising.
The rise of social media has led to radical changes in traditional advertising channels, making
online advertising an essential part of brand marketing strategies. This has allowed businesses
to get closer to customers with personalized offers that meet their needs.
This study aims to examine the role of online advertising in improving the customer
experience, particularly at Trust Bank Algeria. It introduces the concepts of Internet
advertising and its impact on customer experience. We used a quantitative method for
information collection, creating a questionnaire distributed to customers of Trust Bank
Algeria to assess their satisfaction. The objective was to conduct an in-depth survey of the
customer experience with the bank through online ads.
The results show that online advertising plays a crucial role in improving the customer
experience at Trust Bank Algeria, increasing the frequency of use of the services offered by
the bank.
