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Cross-Cultural User Experience Design

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dc.contributor.author Drissi, Chihab
dc.contributor.author Supervised by:AZZAZ, Rachid
dc.date.accessioned 2024-11-07T13:26:09Z
dc.date.available 2024-11-07T13:26:09Z
dc.date.issued 2024
dc.identifier.uri http://dspace.esgen.edu.dz:8080/xmlui/handle/123456789/583
dc.description 142 p en_US
dc.description.abstract In today's globalized world, companies offering digital products to diverse audiences should prioritize cultural considerations in their product design to maintain competitiveness in the international market. This thesis seeks to explore the impact of cultural factors on user experience design for digital products and services. This was achieved through an evaluation of the cultural user experience of the Yassir Express client app, a food ordering mobile application operating in five countries. A cultural model for the app was developed by mapping a UX evaluation framework, specifically the UX Honeycomb, with the app's existing features. Surveys were distributed in three of the five countries to collect data, which was then analysed using correlation analysis and multiple correspondence analysis. The study revealed that cultural differences have a significant influence on user experience and that cross-cultural UX design can enhance user satisfaction. Furthermore, cultural models can serve as valuable guides for cross-cultural UX design. en_US
dc.language.iso en en_US
dc.publisher Higher School Of Management and Digital Economy en_US
dc.subject Cultural User Experience en_US
dc.subject Cultural UX Evaluation Framework en_US
dc.title Cross-Cultural User Experience Design en_US
dc.title.alternative Evaluation in the Global E-Business en_US
dc.type Thesis en_US


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